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  • The Modern Marketing Trifecta: Paid, Earned, and Owned Media

    When your goals involve patient engagement and acquisition, it takes three to make a thing go right. Make sure you’re considering these media categories when planning your marketing...

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  • Case Study: Barton Health Grows Orthopedics with Data-Driven Marketing

    Community hospital generates nearly 1,000 orthopedic procedures—and $8.5:1 ROI—by leveraging CRM data to drive an integrated service line campaign. Overview and Objectives

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  • 4 Reasons You’re Missing Out if You Don’t Use Facebook Ads

    4 Reasons You’re Missing Out if You Don’t Use Facebook Ads

    Searching for an affordable tool that helps you reach large, targeted audiences? Look no further than Facebook ads.

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  • Population Health at Work: 3 Steps to Reach Adults with Diabetes

    Population Health at Work: 3 Steps to Reach Adults with Diabetes

    In a healthcare era that prioritizes value over volume, content marketing strategies that emphasize wellness have become increasingly important. Find out how you can employ the...

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  • Creating a Culture of Mindfulness: Exploring the Benefits of Workplace Meditation

    Creating a Culture of Mindfulness: Exploring the Benefits of Workplace Meditation

    The practice of meditation can be a powerful tool to enhance productivity and wellness in the workplace. Flooded with conference calls, deadlines, and the tireless pursuit of...

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  • Fall 2016
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  • How to make Facebook Ads work for custom content

    How to make Facebook Ads work for custom content

    Even if your blog or article post manages to marry genuine entertainment with life-changing wisdom, it won’t necessarily reach your audience if you simply post it to your site. A...

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  • Summer 2016
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  • Mastering the Art of Google News Lab Tools with Samaruddin Stewart

    Mastering the Art of Google News Lab Tools with Samaruddin Stewart

    Google has become a living, breathing part of our lives. At True North Custom, it’s a resource we use every day as part of our research process. A recent training session by...

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  • Choosing the Right Image for Your Digital Content

    Choosing the Right Image for Your Digital Content

    When it comes to finding the right image for your content, a picture is worth more than 1,000 words. Ninety percent of information taken in by the brain is visual. To create engaging...

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  • Keep Your Head Out of the Boat: A Profile of CEO Lud Kimbrough

    Keep Your Head Out of the Boat: A Profile of CEO Lud Kimbrough

    Avid sailboat racer Lud Kimbrough took the helm at True North Custom in April 2014 as president and CEO. His history with the company and track record of success make him an obvious...

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  • 6 Ways Leadership Can Promote Workplace Productivity

    6 Ways Leadership Can Promote Workplace Productivity

      Investing in a culture of health can impact your bottom line more than you think. In fact, studies show that healthy employees are happier and more productive.  However, when the...

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  • Spring 2016
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  • Healthcare Marketing Trends to Watch, Part 1

    Healthcare Marketing Trends to Watch, Part 1

     

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  • Marketing Healthcare to Men

    Marketing Healthcare to Men

    It’s no secret that many men avoid going to the doctor. Here's how healthcare marketers can adapt their methods and messaging to reach them.

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  • HMPS 2018 in 25 Tweets

    HMPS 2018 in 25 Tweets

    If you missed this year's Healthcare Marketing and Physician Strategies Summit in Salt Lake City, we're here to alleviate your FOMO (fear of missing out).

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  • Meet the Emerging Leaders in Healthcare Marketing

    Meet the Emerging Leaders in Healthcare Marketing

    We're proud to announce the 10 recipients of this inaugural award, nominated by their peers for excellence in advancing healthcare marketing and communications.

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  • Case Study: Integrated Content Strategy Drives Growth for Community Hospital

    Case Study: Integrated Content Strategy Drives Growth for Community Hospital

    Delivering custom content across multiple channels has allowed Angie Fabian, chief marketing and development officer at Summit Healthcare in Show Low, Arizona, to increase the...

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  • Content Marketing Must-Haves for Reaching Millennials

    Content Marketing Must-Haves for Reaching Millennials

    Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials. The United States Census Bureau approximates that there...

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  • 5 Steps to Successful Email Automation

    5 Steps to Successful Email Automation

    Achieve effective digital marketing through email automation. It's a modern marketer's dilemma: While incorporating automation and other new technologies is essential to evolve as a...

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  • How to Get Moving on a New Movers Campaign

    How to Get Moving on a New Movers Campaign

    When your hospital or health system wants to reach area newcomers, put these best practices to work. Each year, 14 percent of Americans move—and some of them are moving into your...

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  • The 2018 State of Healthcare Content Marketing

    The 2018 State of Healthcare Content Marketing

    Content continues to evolve as an essential component of the modern marketer's toolkit. The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom...

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  • 3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

    3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

    Every article or landing page should drive your reader to a goal through a call to action (CTA). If it’s well-crafted, a CTA can boost the rate at which readers take that next step.

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  • Foundation Focus: How Children’s Hospitals Leverage Content to Cultivate Donors

    Foundation Focus: How Children’s Hospitals Leverage Content to Cultivate Donors

    Stories about children who have overcome serious illness or injury tug at the heartstrings—and they can be powerful calls to philanthropic action.

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  • Speaking the Culture: Marketing to Hispanic and Latino Audiences

    Speaking the Culture: Marketing to Hispanic and Latino Audiences

    Successfully marketing to Hispanic and Latino communities requires a thorough understanding of language, culture, and the intersection of the two.

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  • Marketing Your Mission

    Marketing Your Mission

    Nonprofit and faith-based healthcare organizations have an inherent advantage when it comes to content marketing: missions that transcend medicine. How can they capitalize?

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  • Flushing Away Old Content Marketing Myths

    Flushing Away Old Content Marketing Myths

    “Human attention spans are shrinking” is a refrain that repeatedly shows up in conference presentations, blog posts, and podcasts these days. But will this myth hold up to debunking?

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  • How Children’s Hospitals Can Engage Physicians to Increase Referrals & Reputation

    How Children’s Hospitals Can Engage Physicians to Increase Referrals & Reputation

    To create content that captures physicians’ attention and trust, children’s hospitals have to be true to themselves.   

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  • Advising Marketers for a Changing Landscape: A Profile of Jill Sartori

    Advising Marketers for a Changing Landscape: A Profile of Jill Sartori

    True North Custom Regional Vice President of Business Development Jill Sartori brings a marketer’s mindset and data-driven perspective to her role of strategic partner. Sartori, who...

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  • Establishing a Unique Voice: Content Marketing for Children’s Hospitals

    Establishing a Unique Voice: Content Marketing for Children’s Hospitals

    For children’s hospitals to establish themselves as a trustworthy resource in the community, they must find their unique voice.

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  • Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

    Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

    Washington Health System embraces storytelling in print and online to increase awareness of key service lines and prove return on investment (ROI).

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  • How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

    How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

    Once you have a clear understanding of your current channels, the people you are trying to reach, and your marketing goals, it’s time to create and distribute your content....

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  • V14n1 2018
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