True North Custom Blog

  • Ask These 3 Questions to Future-Proof Your Marketing Strategy

    Ask These 3 Questions to Future-Proof Your Marketing Strategy

    With delivery models changing rapidly, healthcare organizations that regularly ask questions about their consumer base can adapt their messages—and, more importantly, how those messages...

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  • 4 Tips for Defending Your Marketing Decisions

    4 Tips for Defending Your Marketing Decisions

    The new CEO wants to meet with you and hear an account of everything that Marketing is doing for the bottom line. Are you equipped to defend your strategies?

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  • Mark Your Calendar for These 2018 Conferences

    Mark Your Calendar for These 2018 Conferences

    While planning your 2018 calendar and budget, here are our favorite events for staying current and gaining competitive advantage. Health IT Marketing & PR Conference This year's...

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  • Should You Keep That Campaign Going?

    Should You Keep That Campaign Going?

    Deciding which projects to keep and which projects to end, pause, or adjust isn’t always easy. Simplify decision-making by asking the right questions when planning campaigns and...

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  • Digitally Connecting with Tech-Savvy Seniors

    Digitally Connecting with Tech-Savvy Seniors

    When building your digital marketing campaigns, don’t discount seniors.

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  • Information Is Power for Today's Healthcare Marketing Leader

    Information Is Power for Today's Healthcare Marketing Leader

    As the world of health care changes at a rapid pace, Chief Marketing Officers who take an active role in their organizations’ budgetary and strategic planning processes can better...

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  • Video: Facebook Advertising Tips for Healthcare Marketers

    Video: Facebook Advertising Tips for Healthcare Marketers

    Don't waste another cent of your Facebook advertising budget!

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  • Five People in the C-Suite (And How They Think)

    Five People in the C-Suite (And How They Think)

    Follow these guidelines to prepare for your next presentation to a hospital executive.

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  • Anatomy of a Social Media Meltdown

    Anatomy of a Social Media Meltdown

    When social media marketing misfires, what would your team do?

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  • Communicating in the Aftermath

    Communicating in the Aftermath

    If a traumatic event affects your community, take care to craft messaging that is meaningful.

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  • Marketing: A Story in Three Acts

    Marketing: A Story in Three Acts

    To move your reader to act, present a compelling story to your audience that provides solutions to their healthcare needs.

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  • Reputation Rehab: Managing Brand Perception

    Reputation Rehab: Managing Brand Perception

    In a tech savvy digital space, building a brand that can overcome negative press or social media fails is essential and requires proven strategy and purposeful content.

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  • 5 Steps for Smoother Conversions

    5 Steps for Smoother Conversions

    Get patient-facing personnel on board with marketing campaigns, or watch your conversion rate suffer. After months of hard work, your marketing campaign has gone live. You did the...

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  • Anthem's New Outpatient Imaging Policy Brings Challenges, Opportunities for Healthcare Marketers

    Anthem's New Outpatient Imaging Policy Brings Challenges, Opportunities for Healthcare Marketers

    Anthem BlueCross BlueShield recently announced it will no longer pay for fully insured members to receive certain outpatient imaging services in a hospital setting. For healthcare...

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  • Why Your Hospital’s Level of Patient Engagement Matters

    Why Your Hospital’s Level of Patient Engagement Matters

    Patient engagement is the primary metric for hospitals that position themselves as leaders within their communities. Now more than ever, there is a growing need for hospitals to have...

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  • Mastermind Groups for Professional Development

    Mastermind Groups for Professional Development

    You want to learn but can’t find the information you need. The solution? Bring your unique challenges to a mastermind group, a platform where colleagues and experts share real-time...

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  • 4 Constants in The Ever-Shifting World of SEO

    4 Constants in The Ever-Shifting World of SEO

    Is search engine optimization really always changing? You bang out a killer blog post, chock full of the proper SEO keywords that are sure to catapult your post to the top of Google’s...

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  • Case Study: Email Nurturing Campaign Helps Regional Health System Convert Prospects Into Patients

    Case Study: Email Nurturing Campaign Helps Regional Health System Convert Prospects Into Patients

    Two service line-specific campaigns, launched in collaboration with True North Custom, are helping Presence Health boost patient volume and build stronger relationships by leveraging...

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  • Marketers: Carpe Diem Salutem (Seize the Health Day)

    Marketers: Carpe Diem Salutem (Seize the Health Day)

    Today’s solar eclipse offers healthcare marketers the opportunity to be a trusted source for sight-saving tips. Here are other health-related events that can be leveraged to reflect...

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  • If You Don't Know, Ask: The Importance of Qualitative Data

    If You Don't Know, Ask: The Importance of Qualitative Data

    Qualitative data sometimes gets a bad reputation for being "too fluffy". While quantitative data is important for measuring marketing success, qualitative data is the best resource for...

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