True North Custom Blog

  • Anatomy of a Social Media Meltdown

    Anatomy of a Social Media Meltdown

    When social media marketing misfires, what would your team do?

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  • Communicating in the Aftermath

    Communicating in the Aftermath

    If a traumatic event affects your community, take care to craft messaging that is meaningful.

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  • Marketing: A Story in Three Acts

    Marketing: A Story in Three Acts

    To move your reader to act, present a compelling story to your audience that provides solutions to their healthcare needs.

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  • Reputation Rehab: Managing Brand Perception

    Reputation Rehab: Managing Brand Perception

    In a tech savvy digital space, building a brand that can overcome negative press or social media fails is essential and requires proven strategy and purposeful content.

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  • 5 Steps for Smoother Conversions

    5 Steps for Smoother Conversions

    Get patient-facing personnel on board with marketing campaigns, or watch your conversion rate suffer. After months of hard work, your marketing campaign has gone live. You did the...

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  • Anthem's New Outpatient Imaging Policy Brings Challenges, Opportunities for Healthcare Marketers

    Anthem's New Outpatient Imaging Policy Brings Challenges, Opportunities for Healthcare Marketers

    Anthem BlueCross BlueShield recently announced it will no longer pay for fully insured members to receive certain outpatient imaging services in a hospital setting. For healthcare...

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  • Why Your Hospital’s Level of Patient Engagement Matters

    Why Your Hospital’s Level of Patient Engagement Matters

    Patient engagement is the primary metric for hospitals that position themselves as leaders within their communities. Now more than ever, there is a growing need for hospitals to have...

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  • Mastermind Groups for Professional Development

    Mastermind Groups for Professional Development

    You want to learn but can’t find the information you need. The solution? Bring your unique challenges to a mastermind group, a platform where colleagues and experts share real-time...

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  • 4 Constants in The Ever-Shifting World of SEO

    4 Constants in The Ever-Shifting World of SEO

    Is search engine optimization really always changing? You bang out a killer blog post, chock full of the proper SEO keywords that are sure to catapult your post to the top of Google’s...

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  • Case Study: Email Nurturing Campaign Helps Regional Health System Convert Prospects Into Patients

    Case Study: Email Nurturing Campaign Helps Regional Health System Convert Prospects Into Patients

    Two service line-specific campaigns, launched in collaboration with True North Custom, are helping Presence Health boost patient volume and build stronger relationships by leveraging...

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  • Marketers: Carpe Diem Salutem (Seize the Health Day)

    Marketers: Carpe Diem Salutem (Seize the Health Day)

    Today’s solar eclipse offers healthcare marketers the opportunity to be a trusted source for sight-saving tips. Here are other health-related events that can be leveraged to reflect...

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  • If You Don't Know, Ask: The Importance of Qualitative Data

    If You Don't Know, Ask: The Importance of Qualitative Data

    Qualitative data sometimes gets a bad reputation for being "too fluffy". While quantitative data is important for measuring marketing success, qualitative data is the best resource for...

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  • Woo Physicians Over Through Targeted Email Automation

    Woo Physicians Over Through Targeted Email Automation

    Leveraging a successful email campaign to physicians starts with strategy, is told through the vehicle of story, and produces the best results when cycled through a workflow. True...

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  • Busting the Myth of Vanity Metrics

    Busting the Myth of Vanity Metrics

    If you Google “How to create a marketing measurement plan”, you get nearly 75 million results. Needless to say, figuring out the best measurement plan for your hospital can be...

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  • From Personas to People: Data Gets Personal

    From Personas to People: Data Gets Personal

    In our recent webinar, True North experts discussed how personas can help you better understand the patients and prospects you’re trying to reach—but if you don’t take the time to get...

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  • Despite Healthcare’s Murky Future, The Need for Data-Driven Content Is Clear

    Despite Healthcare’s Murky Future, The Need for Data-Driven Content Is Clear

    In a time in which the future of healthcare seems to include precious few sure things, industry leaders and marketing professionals can nevertheless count on a handful of likely developments...

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  • Social Media: A Key PR Tool

    Social Media: A Key PR Tool

    Social media has changed how PR professionals work. Now it’s time to make it work for you. The main goal of public relations (PR) is to get your latest information in front of an...

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  • The Art of Storytelling: A Content Writer’s Guide

    The Art of Storytelling: A Content Writer’s Guide

    While it may not have chapters or contain hundreds of pages, the content you create should still incorporate a compelling story if you want it to stand out in a saturated market. A...

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  • Spurring Action and Reaction with Email Trigger Campaigns

    Spurring Action and Reaction with Email Trigger Campaigns

    The key to a great trigger campaign is notifying your audience of a service precisely when they need it. Healthcare marketers can take advantage of CRM databases to deliver messages...

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  • Meet Leeann Moore: Guiding Strategy from Multiple Perspectives

    Meet Leeann Moore: Guiding Strategy from Multiple Perspectives

    True North Custom Sales Executive Leeann Moore brings a unique perspective to client strategy, with experience in B2B and B2C marketing, having worked on both coasts, and having...

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