True North Custom Blog

  • Healthcare Marketing Trends to Watch, Part 1

    Healthcare Marketing Trends to Watch, Part 1

     

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  • Marketing Healthcare to Men

    Marketing Healthcare to Men

    It’s no secret that many men avoid going to the doctor. Here's how healthcare marketers can adapt their methods and messaging to reach them.

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  • HMPS 2018 in 25 Tweets

    HMPS 2018 in 25 Tweets

    If you missed this year's Healthcare Marketing and Physician Strategies Summit in Salt Lake City, we're here to alleviate your FOMO (fear of missing out).

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  • Meet the Emerging Leaders in Healthcare Marketing

    Meet the Emerging Leaders in Healthcare Marketing

    We're proud to announce the 10 recipients of this inaugural award, nominated by their peers for excellence in advancing healthcare marketing and communications.

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  • Case Study: Integrated Content Strategy Drives Growth for Community Hospital

    Case Study: Integrated Content Strategy Drives Growth for Community Hospital

    Delivering custom content across multiple channels has allowed Angie Fabian, chief marketing and development officer at Summit Healthcare in Show Low, Arizona, to increase the...

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  • Content Marketing Must-Haves for Reaching Millennials

    Content Marketing Must-Haves for Reaching Millennials

    Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials. The United States Census Bureau approximates that there...

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  • 5 Steps to Successful Email Automation

    5 Steps to Successful Email Automation

    Achieve effective digital marketing through email automation. It's a modern marketer's dilemma: While incorporating automation and other new technologies is essential to evolve as a...

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  • How to Get Moving on a New Movers Campaign

    How to Get Moving on a New Movers Campaign

    When your hospital or health system wants to reach area newcomers, put these best practices to work. Each year, 14 percent of Americans move—and some of them are moving into your...

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  • The 2018 State of Healthcare Content Marketing

    The 2018 State of Healthcare Content Marketing

    Content continues to evolve as an essential component of the modern marketer's toolkit. The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom...

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  • 3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

    3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

    Every article or landing page should drive your reader to a goal through a call to action (CTA). If it’s well-crafted, a CTA can boost the rate at which readers take that next step.

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  • Foundation Focus: How Children’s Hospitals Leverage Content to Cultivate Donors

    Foundation Focus: How Children’s Hospitals Leverage Content to Cultivate Donors

    Stories about children who have overcome serious illness or injury tug at the heartstrings—and they can be powerful calls to philanthropic action.

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  • Speaking the Culture: Marketing to Hispanic and Latino Audiences

    Speaking the Culture: Marketing to Hispanic and Latino Audiences

    Successfully marketing to Hispanic and Latino communities requires a thorough understanding of language, culture, and the intersection of the two.

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  • Marketing Your Mission

    Marketing Your Mission

    Nonprofit and faith-based healthcare organizations have an inherent advantage when it comes to content marketing: missions that transcend medicine. How can they capitalize?

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  • Flushing Away Old Content Marketing Myths

    Flushing Away Old Content Marketing Myths

    “Human attention spans are shrinking” is a refrain that repeatedly shows up in conference presentations, blog posts, and podcasts these days. But will this myth hold up to debunking?

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  • How Children’s Hospitals Can Engage Physicians to Increase Referrals & Reputation

    How Children’s Hospitals Can Engage Physicians to Increase Referrals & Reputation

    To create content that captures physicians’ attention and trust, children’s hospitals have to be true to themselves.   

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  • Advising Marketers for a Changing Landscape: A Profile of Jill Sartori

    Advising Marketers for a Changing Landscape: A Profile of Jill Sartori

    True North Custom Regional Vice President of Business Development Jill Sartori brings a marketer’s mindset and data-driven perspective to her role of strategic partner. Sartori, who...

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  • Establishing a Unique Voice: Content Marketing for Children’s Hospitals

    Establishing a Unique Voice: Content Marketing for Children’s Hospitals

    For children’s hospitals to establish themselves as a trustworthy resource in the community, they must find their unique voice.

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  • Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

    Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

    Washington Health System embraces storytelling in print and online to increase awareness of key service lines and prove return on investment (ROI).

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  • How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

    How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

    Once you have a clear understanding of your current channels, the people you are trying to reach, and your marketing goals, it’s time to create and distribute your content....

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  • How to Develop a Content Strategy, Part #2: Mapping It Out

    How to Develop a Content Strategy, Part #2: Mapping It Out

    Now that you have an inventory of your current marketing efforts and a sense of what is most effective, use this information to create audience personas, measurement plans, and...

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