So, you want to make Google fall in love with you? Who wouldn’t? It’s smart, influential, and worth billions of dollars. Most importantly, it can influence whether or not your writing ever sees the light of day. So, where do you start?
Begin by getting to know Google a little better. Nearly every aspect of your digital content can be tweaked to improve search engine optimization (SEO)—a method that helps Google and other search engines measure your content’s worth. However, in Google’s eyes, some of these factors are more attractive than others.