Creating Content Your Physicians Will Actually Read

March 16, 2016 Katy Mena-Berkley, Copywriter

With busy schedules, an abundance of new patients, and mounting demands to stay current with the latest technologies, physicians have a limited amount of time to explore content related to their specialties

While reading is at the heart of the way many healthcare professionals gather and share information, the activity of opening a book or website to read an entire article is almost a luxury that some may set aside until they have more time—which may be almost never.

Previous Article
Engage Your Credit Union's Members at the Intersection of Education and Marketing
Engage Your Credit Union's Members at the Intersection of Education and Marketing

Positioning your credit union’s message to stand out in a hyper-competitive marketplace starts...

Next Article
5 Ways to Boost Your Digital Presence With Print
5 Ways to Boost Your Digital Presence With Print

Print isn’t dead—it’s in the midst of a comeback. Leverage it to your advantage. Despite what...