Why Should You Care About SEO?

March 4, 2016 Kaitlin Gunter, Copywriter

When using a search engine such as Google or Bing, almost two-thirds of Internet users click through to one of the top three results returned. If your website doesn’t appear there—or at least on the first page of results—the chances of your site getting organic Web traffic is slim to none.

So how can you increase the chances that your website information reaches its intended audience? Understanding and using search engine optimization (SEO) best practices can help.

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