This is Your Brain on Print

April 12, 2016 Valerie Lauer, Copywriter

 

How do you get your audience to slow down and smell the hypothetical roses that your products or services could bring to their lives? Consider making a shift toward brain-friendly print marketing.

The research is conclusive—our brains consume media differently if it’s on paper than we do if it’s on a screen, and that different way of interpreting information can place your message in an entirely different light.

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