Population Health: Marketing Value, Not Volume

April 14, 2016 Katy Mena-Berkley, Copywriter

 

You’ve just heard the news: Your hospital has entered into a contract to become an accountable care organization (ACO) or join a Medicare Advantage plan or a bundled payment program. What does this mean for you as a hospital marketer? It could mean your job as you know it may turn upside down.

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