Most Recent Articles
Digitally Connecting with Tech-Savvy Seniors
When building your digital marketing campaigns, don’t discount seniors.
Information Is Power for Today's Healthcare Marketing Leader
As the world of health care changes at a rapid pace, Chief Marketing Officers who take an active role in their organizations’ budgetary and strategic planning processes can better...
Video: Facebook Advertising Tips for Healthcare Marketers
Don't waste another cent of your Facebook advertising budget!
Five People in the C-Suite (And How They Think)
Follow these guidelines to prepare for your next presentation to a hospital executive.
Anatomy of a Social Media Meltdown
When social media marketing misfires, what would your team do?
Communicating in the Aftermath
If a traumatic event affects your community, take care to craft messaging that is meaningful.
Marketing: A Story in Three Acts
To move your reader to act, present a compelling story to your audience that provides solutions to their healthcare needs.
Reputation Rehab: Managing Brand Perception
In a tech savvy digital space, building a brand that can overcome negative press or social media fails is essential and requires proven strategy and purposeful content.
5 Steps for Smoother Conversions
Get patient-facing personnel on board with marketing campaigns, or watch your conversion rate suffer. After months of hard work, your marketing campaign has gone live. You did the...
Anthem's New Outpatient Imaging Policy Brings Challenges, Opportunities for Healthcare Marketers
Anthem BlueCross BlueShield recently announced it will no longer pay for fully insured members to receive certain outpatient imaging services in a hospital setting. For healthcare...
Why Your Hospital’s Level of Patient Engagement Matters
Patient engagement is the primary metric for hospitals that position themselves as leaders within their communities. Now more than ever, there is a growing need for hospitals to have...
Mastermind Groups for Professional Development
You want to learn but can’t find the information you need. The solution? Bring your unique challenges to a mastermind group, a platform where colleagues and experts share real-time...
4 Constants in The Ever-Shifting World of SEO
Is search engine optimization really always changing? You bang out a killer blog post, chock full of the proper SEO keywords that are sure to catapult your post to the top of Google’s...
Case Study: Email Nurturing Campaign Helps Regional Health System Convert Prospects Into Patients
Two service line-specific campaigns, launched in collaboration with True North Custom, are helping Presence Health boost patient volume and build stronger relationships by leveraging...
Marketers: Carpe Diem Salutem (Seize the Health Day)
Today’s solar eclipse offers healthcare marketers the opportunity to be a trusted source for sight-saving tips. Here are other health-related events that can be leveraged to reflect...
If You Don't Know, Ask: The Importance of Qualitative Data
Qualitative data sometimes gets a bad reputation for being "too fluffy". While quantitative data is important for measuring marketing success, qualitative data is the best resource for...
Woo Physicians Over Through Targeted Email Automation
Leveraging a successful email campaign to physicians starts with strategy, is told through the vehicle of story, and produces the best results when cycled through a workflow. True...
Busting the Myth of Vanity Metrics
If you Google “How to create a marketing measurement plan”, you get nearly 75 million results. Needless to say, figuring out the best measurement plan for your hospital can be...
From Personas to People: Data Gets Personal
In our recent webinar, True North experts discussed how personas can help you better understand the patients and prospects you’re trying to reach—but if you don’t take the time to get...
Despite Healthcare’s Murky Future, The Need for Data-Driven Content Is Clear