Everybody's Talking 'bout Content

April 19, 2016 Jason Skinner, Chief Marketing Officer

 

Not only are marketers across all industries investing heavily in content—with 93 percent of B2B and 90 percent of B2C marketers using content marketing—they’re also talking about it more frequently as the fuel that drives every successful strategy, campaign, and channel.

In fact, a recent study found that content is the topic that matters most to the world's 50 most influential CMOs. Here are excerpts from recent interviews that reflect the critical role content plays in the modern marketing mix.

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