You’ve heard it before and will hear it again: Content is king. With all this attention geared toward producing more content, marketers are beginning to strongly prefer a more personalized approach—a custom one.
Every day, Internet users produce more than 2.5 quintillion bytes of data. That’s about 2.5 billion gigabytes worth of content. Used correctly, custom content can be the tool you need to shine through the Internet clutter. Here’s how you can create better custom content.