SHSMD's "Futurescan" Report Reveals Tomorrow's Marketing Strategies

April 27, 2016 Jason Skinner, Chief Marketing Officer

 

The Society for Healthcare Strategy & Market Development (SHSMD) has released this year’s edition of “Futurescan: Healthcare Trends and Implications,” designed to provide healthcare marketers with key insights into the issues that will impact your organizations over the next five years.

To help marketers put the report’s prognostication into practice, Insight had a conversation with SHSMD President Larry Margolis. The industry veteran of more than four decades shared expert perspective on this year’s study and how today’s hot-button topics translate into tomorrow’s strategic plans for healthcare marketing strategists.

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