The call to action (CTA) is often the reader’s first opportunity to interact with a brand and one of the first steps toward conversion. Here’s how to leverage the power of the CTA to the fullest.
CTAs are one of the most important components of a landing page or piece of content. But CTAs often take a backseat to content creation—and in some cases, marketers leave them out entirely. It’s not enough to just have a CTA on your landing page. Ads, original content, and interior Web pages should also provide consumers with an actionable path to conversion.