3 Mantras for Marketing Healthcare to Millennial Parents

May 6, 2016 Kaitlin Gunter, Copywriter

 

Engaging any audience begins with strategic content and the first step is digging deeper into value systems. For millennials—or those ages 18 to 33—consider the multiple perspectives they will likely take to any healthcare decision.

Technology-driven young adults, millennials thrive on the aspect of connectivity to the Internet and social platforms. Regardless of whether your entire approach includes digital projects or a multipronged approach to marketing, build technology into your content with these ideas in mind:

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