Women make about 80 percent of healthcare decisions for their families, according to the United States Department of Labor. Find out how to craft content that connects with these key decision-makers.
Gender-based advertising has traditionally walked a thin line between successful and stereotypical—and results haven’t always been positive. The majority of women feel misunderstood by marketers in all industries, including health care. This may be because gender is often the only demographic considered when crafting messages for women. But a woman’s socioeconomic status, age and life stage, and occupation all play roles in her decision-making.