The Do’s and Don’ts of Marketing Healthcare to Women

May 16, 2016 Tiffany Parnell, Senior Copywriter

 

Women make about 80 percent of healthcare decisions for their families, according to the United States Department of Labor. Find out how to craft content that connects with these key decision-makers.

Gender-based advertising has traditionally walked a thin line between successful and stereotypical—and results haven’t always been positive. The majority of women feel misunderstood by marketers in all industries, including health care. This may be because gender is often the only demographic considered when crafting messages for women. But a woman’s socioeconomic status, age and life stage, and occupation all play roles in her decision-making.

Previous Article
Digital Content Brainstorming: Finding Your Process
Digital Content Brainstorming: Finding Your Process

  Great digital content ideas begin with a great brainstorming process.  Ideas are the bread a...

Next Article
4 Reasons You Can’t Afford to Neglect Your Email Strategy
4 Reasons You Can’t Afford to Neglect Your Email Strategy

  Email may predate the Internet, but it’s far from being extinct. E-newsletter campaigns still...