5 Ways to Build an Engaged Email Subscriber List

May 23, 2016 Kaitlin Gunter, Copywriter

 

Gathering email addresses of reliable and engaged email subscribers takes time, so think of the process as a grassroots campaign—you’ll have to start small and build momentum.

Getting an email list isn’t as easy as purchasing a postal mailing list from a mail house—and it shouldn’t be. While companies are out there that will sell or rent you a list of email addresses, this won’t allow you to reach the audience you want. Your email list should to be stocked with people from your community who want to read your information and won’t mark your email as spam.

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