In a tense and uncertain economic climate, crafting and presenting compelling content can be intimidating to many financial marketers who may choose to play it safe to avoid unnecessary headaches of the regulatory requirements.
Don’t buy into the fear. You needn’t sell yourself or your potential customers short when it comes to crafting engaging content. By working with your compliance officer or attorney during the planning stages, you can develop creative marketing plans that adhere to strict regulatory requirements while still getting your message to your clients and prospects. Take a cue from a few companies highlighted by the Content Marketing Institute for the ways they connect with their customers.