5 Must-Have Videos For Building Your Brand

June 6, 2016 Kayla Anderson, Marketing Manager

It’s no secret that video is an integral part of content marketing strategies across all industries.

In fact:

62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video (Brightcove).

4.8% is the average conversion rate for websites using video compared to 2.9% for those that don’t (Aberdeen).

4x’s as many consumers would rather watch a video about a product than read about it (eMarketer).

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