Long tail keywords attract traffic that converts by focusing on specifics.
If you want to make the most of your site’s search engine optimization (SEO), it’s time to grab your keywords from the tail.
At first glance, using long tail keywords may seem counter intuitive. They attract fewer visitors overall than short, general key phrases. But the traffic they do attract is the right traffic, ultimately leading to more visitor actions, whether it’s scheduling an appointment, taking an assessment, setting up a screening, or other actions that can improve your organization’s bottom line.