Choosing the Best Content for Healthcare Consumers

June 29, 2016 Katy Mena-Berkley, Copywriter

Today’s medical customers are craving content with an edge, chunks of colorful information, and engaging personal stories with magnetic appeal.

As the medical industry transitions from the fee-for-service to value-based reimbursement model, the way the industry’s marketing professionals are connecting with prospective patients is shifting, as well.

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