Case Study: How Leading Children's Hospital Used Reputation Management to Improve their U.S. News and World Report Rankings

July 11, 2016 Jason Skinner, Chief Marketing Officer

Phoenix Children's Hospital wanted to find a way to increase its rankings in the U.S. News & World Report. The solution - content marketing.

Overview and Objective

Phoenix Children’s Hospital is one of the nation’s largest children’s hospitals, with a medical staff of nearly 1,000 pediatric specialists providing care across more than 70 pediatric subspecialties.

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