St. Dominic Hospital wanted to find a way to engage women in the community. The result is a consumer publication that's driving higher patient volume and—most importantly—saving lives.
St. Dominic Hospital is a comprehensive, 535-bed tertiary care hospital located in Jackson, Miss. While the hospital previously had a community magazine—Living Well—the magazine was mostly standardized articles with no true ties to the hospital or community. St. Dominic wanted Yes Ma’am to be a relatable lifestyle magazine that features places and people familiar to its target audience.