4 Ways to Reach Consumers With Short Attention Spans

July 20, 2016 Trevor Willingham, Copywriter

When you have a few minutes of spare time, what do you do? Do you automatically reach for your smartphone and check your email or take a quick look at your Facebook news feed? More than three-quarters of people ages 18 to 24 do, and experts hypothesize that this easy access to instant information could be influencing our declining attention spans—for both digital and print content.

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