3 Reasons to Consider Social Media Management Software

July 25, 2016 Trevor Willingham, Copywriter

When it comes to the muddle that is social media, sometimes a content calendar just isn’t enough—that’s where social media management software comes to the rescue.

A 2015 Social Media Examiner survey found that a whopping 96 percent of businesses polled claimed to use social media as a marketing tool, with the majority of marketers are using multiple platforms to push their content. It can be overwhelming to create multiple campaigns for social media platforms like Facebook, Twitter, Snapchat, Instagram, and Pinterest—and uploading those posts during peak user hours can be overwhelming.

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