Estimates suggest that as many as 30 to 50 million websites use Google Analytics tools, according to an article in Marketing Land. Despite the resource’s popularity, many marketers don’t fully take advantage of its capabilities. Learn how you can maximize the benefits of Google Analytics.
Creating compelling content is only one piece of the healthcare content marketing puzzle. Successful content marketers are both creators and analysts. They also measure the effectiveness of their content and overall digital marketing strategies and use these metrics as a basis for comparison and, if needed, improvement. Enter, Google Analytics.