Using Local SEO to Capture Your Community

August 15, 2016 Hannah Stuart, Copywriter

Mastering local SEO is tricky, but the boost it gives your business is worth it.

If you’ve ever used your desktop or phone to quickly Google restaurants, office supply stores, nail salons or any other local business, you have benefited from local SEO. Searchers use the internet to find businesses nearby that will meet their needs—according to Google, one in three searches done in the US via smartphone is a “local” search—and if you master the use of local search engine optimization for your business, you can draw those searchers from your community into your existing customer base.

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