7 Content Marketing Predictions Worth Paying Attention to in 2017

January 30, 2017 Jason Skinner, Chief Marketing Officer

We’ve combed through piles of prognostications by top marketing pundits to bring you the most compelling — and in our view, the most accurate — projections related to content marketing.

Marketing focus will shift from acquisition to engagement.

In 2017, we’ll need to shift our focus to driving growth within existing audiences—like measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.

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7 Content Marketing Predictions Worth Paying Attention to in 2017
7 Content Marketing Predictions Worth Paying Attention to in 2017

We’ve combed through piles of prognostications by top marketing pundits to bring you the most ...