You’ve purchased a marketing automation system and aren't sure where to start. No need to panic. Tyler Hardekopf, vice president of operations at True North Custom, is here to help.
During the past decade at True North Custom—and his 20 years of experience in digital marketing—Tyler has honed his email marketing skills, implementing a score of successful behavior-based email campaigns for a large client base. Here, he shares his perspective for some of marketers’ common questions about email nurturing.