Facebook Audiences 101

April 19, 2017 Kayla Anderson, Marketing Manager

Facebook is one of the most targeted and cost-effective digital marketing tools you can use to reach your audience. It is heavily used by healthcare marketers, even though measuring its effectiveness can be challenging.

We've discussed how to create Facebook campaigns for all stages of the buyer's journey to increase conversions. The next step? Segmenting your audience. Here's a quick primer on the types of audiences Facebook has to offer.

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