Case Study: Nemours Physician Email Campaign Triples Industry Average
True North Custom used strategic testing and tweaking to make Nemours/Alfred I. duPont Hospital ...
Most Recent Articles
How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat
Once you have a clear understanding of your current channels, the people you are trying to reach, and your marketing goals, it’s time to create and distribute your content....
How to Develop a Content Strategy, Part #2: Mapping It Out
Now that you have an inventory of your current marketing efforts and a sense of what is most effective, use this information to create audience personas, measurement plans, and...
How to Develop a Content Strategy, Part #1: Taking Inventory
This first installment of our three-part series on creating and executing a comprehensive content strategy focuses on the most critical step in the process: planning.
The Psychology of Design in Content Marketing
Content marketing involves much more than words. In fact, researchers at MIT discovered that the brain processes images in as quickly as 13 milliseconds. The key is leveraging proper...
Avoid the Naughty List for Digital and Print Mailing Lists
You work hard crafting the right messages for specific audiences. Don’t let simple mailing list errors stand in the way of reaching your goals.
Ask These 3 Questions to Future-Proof Your Marketing Strategy
With delivery models changing rapidly, healthcare organizations that regularly ask questions about their consumer base can adapt their messages—and, more importantly, how those messages...
4 Tips for Defending Your Marketing Decisions
The new CEO wants to meet with you and hear an account of everything that Marketing is doing for the bottom line. Are you equipped to defend your strategies?
Mark Your Calendar for These 2018 Conferences
While planning your 2018 calendar and budget, here are our favorite events for staying current and gaining competitive advantage. Health IT Marketing & PR Conference This year's...
Should You Keep That Campaign Going?
Deciding which projects to keep and which projects to end, pause, or adjust isn’t always easy. Simplify decision-making by asking the right questions when planning campaigns and...
Digitally Connecting with Tech-Savvy Seniors
When building your digital marketing campaigns, don’t discount seniors.
Information Is Power for Today's Healthcare Marketing Leader
As the world of health care changes at a rapid pace, Chief Marketing Officers who take an active role in their organizations’ budgetary and strategic planning processes can better...
Video: Facebook Advertising Tips for Healthcare Marketers
Don't waste another cent of your Facebook advertising budget!
Five People in the C-Suite (And How They Think)
Follow these guidelines to prepare for your next presentation to a hospital executive.
Anatomy of a Social Media Meltdown
When social media marketing misfires, what would your team do?
Communicating in the Aftermath
If a traumatic event affects your community, take care to craft messaging that is meaningful.
Marketing: A Story in Three Acts
To move your reader to act, present a compelling story to your audience that provides solutions to their healthcare needs.
Reputation Rehab: Managing Brand Perception
In a tech savvy digital space, building a brand that can overcome negative press or social media fails is essential and requires proven strategy and purposeful content.
5 Steps for Smoother Conversions
Get patient-facing personnel on board with marketing campaigns, or watch your conversion rate suffer. After months of hard work, your marketing campaign has gone live. You did the...
Anthem's New Outpatient Imaging Policy Brings Challenges, Opportunities for Healthcare Marketers
Anthem BlueCross BlueShield recently announced it will no longer pay for fully insured members to receive certain outpatient imaging services in a hospital setting. For healthcare...
Why Your Hospital’s Level of Patient Engagement Matters