Tom Webster of Edison Research and BrandSavant is imploring marketers to reconnect with their roots. With so many bells and whistles, it is easy to lose sight of what makes consumers choose your brand. Here's a synthesis of Webster's insights from Marketing United 2017.
Why do most startups fail? Because their product does not fit their market. With competition being as fierce as ever, healthcare is not immune to the same consumer demands.
So why are we spending so much time generating demand that may not be there? Webster walks us through this thinking and has suggestions for how to slow down, back up, and see the big picture.