CHILDREN'S HOSPITAL IMPROVES EMAIL PROGRAM WITH A/B TESTING

June 7, 2017 Hannah Stuart, Copywriter

Did you know a simple experiment can optimize your email marketing?

If you want to know which email subject line, article headline, arrival time, or even button color is most likely to garner results, let your readers decide. A/B testing is an easy, painless way to evaluate several approaches to sending out mass emails and determining which options provide you with the best results.

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