How to Communicate Effectively after a Merger or Acquisition

July 17, 2017 Jason Skinner, Chief Marketing Officer

If you’ve been in healthcare marketing more than a couple years, chances are you’ve lived through a merger or acquisition — or will very soon. Here are four principles to keep in mind the next time you’re planning to announce a new or expanded healthcare brand to your community, caregivers, and other constituents.

The volume of healthcare mergers and acquisitions achieved nearly double-digit growth in Q1 2017 when compared to the same period last year. And the trend won't be slowing down anytime soon, as M&A transactions are driving the 2017 growth plans for more than a third (38%) of healthcare executives according to a recent Capital One survey.

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