Busting the Myth of Vanity Metrics

August 9, 2017 Kayla Anderson, Marketing Manager

If you Google “How to create a marketing measurement plan”, you get nearly 75 million results. Needless to say, figuring out the best measurement plan for your hospital can be overwhelming.

In the short term, it may feel gratifying to concentrate on “vanity metrics” like post engagement and estimated reach. But the highest numbers aren’t always the best indicator of your best performing content. How can you discern which metrics are most appropriate?

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