If You Don't Know, Ask: The Importance of Qualitative Data

August 16, 2017 Kayla Anderson, Marketing Manager

Qualitative data sometimes gets a bad reputation for being "too fluffy". While quantitative data is important for measuring marketing success, qualitative data is the best resource for refining your personas, generating content ideas, identifying friction points in the buyer’s journey, and gleaning honest feedback on your hospital’s services.

Here are some applications for ending assumptions and gathering qualitative data in the voice of your customer.

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