How to Develop a Content Strategy, Part #2: Mapping It Out

January 10, 2018 Jason Skinner, Chief Marketing Officer

Now that you have an inventory of your current marketing efforts and a sense of what is most effective, use this information to create audience personas, measurement plans, and governance processes. 

Persona Development

A persona is a representation of your ideal customers based on market research. Personas may be general at first, but they should be constantly refined over time. As you get to know your customers and add more details to your personas, over time your marketing efforts will become more targeted and efficient.

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How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat
How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

Once you have a clear understanding of your current channels, the people you are trying to rea...

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How to Develop a Content Strategy, Part #1: Taking Inventory
How to Develop a Content Strategy, Part #1: Taking Inventory

This first installment of our three-part series on creating and executing a comprehensive cont...