How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

January 17, 2018 Jason Skinner, Chief Marketing Officer

Once you have a clear understanding of your current channels, the people you are trying to reach, and your marketing goals, it’s time to create and distribute your content.

Developing Content

We find it is best to think in terms of long-form pieces and how they can be broken up and distributed across your other channels.

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Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration
Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

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How to Develop a Content Strategy, Part #2: Mapping It Out
How to Develop a Content Strategy, Part #2: Mapping It Out

Now that you have an inventory of your current marketing efforts and a sense of what is most e...