Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

January 24, 2018 Tiffany Parnell, Senior Copywriter

Washington Health System embraces storytelling in print and online to increase awareness of key service lines and prove return on investment (ROI).

Previous Article
Establishing a Unique Voice: Content Marketing for Children’s Hospitals
Establishing a Unique Voice: Content Marketing for Children’s Hospitals

For children’s hospitals to establish themselves as a trustworthy resource in the community, the...

Next Article
How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat
How to Develop a Content Strategy, Part #3: Create, Measure, Optimize, and Repeat

Once you have a clear understanding of your current channels, the people you are trying to rea...