Foundation Focus: How Children’s Hospitals Leverage Content to Cultivate Donors

March 14, 2018 Thomas Crocker, Copywriter

Stories about children who have overcome serious illness or injury tug at the heartstrings—and they can be powerful calls to philanthropic action.

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3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion
3 Simple-Yet-Oh-So-Effective CTA Tips to Improve Conversion

Every article or landing page should drive your reader to a goal through a call to action (CTA)....

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Speaking the Culture: Marketing to Hispanic and Latino Audiences
Speaking the Culture: Marketing to Hispanic and Latino Audiences

Successfully marketing to Hispanic and Latino communities requires a thorough understanding of l...